Social media over the years has evolved from just being a place for interaction to a marketplace for small businesses. Instagram, over the years, has been used as a tool to advertise products and services. Accounts with large followers provide the best criteria to promote your product on Instagram. These accounts are commonly known as ‘influencers.’ The platform has a lot of ways and available features in which businesses can promote their products.
In this article, we will be talking about the best way of promoting your product on Instagram. They are lots of ways in which you can promote your business on Instagram. However, here in this post, we are going to be giving you the most effective way.
Why promote your business on Instagram?
The logic here is simple. People go to the barbershop to cut their hair. And also, to the library to get books. The case is the same for Instagram due to the evolution of social media as a marketplace. For example, many people go to Instagram to ask for recommendations of restaurants, and food prices show their relevance for providing services.
A whopping 13% of people using the internet have an Instagram account. In addition, over 50% of the top 100 brands in the world are on Instagram. As a business owner, this tells you one thing; your customers are there.
These stats are why many brands and small businesses thrive on Instagram and effectively promote their products. You can also promote your product on Instagram. with the best and most effective methods.
The methods are what we are going to be giving in the section below.
Five ways of promoting your products on Instagram
Some Instagram promotion ideas that will help you announce your products and services are highlighted below;
1. Make Use of the right Hashtags and filters.
Hashtags are very effective in terms of reaching into a relevant interaction that will help to create awareness of your products. Using the right hashtags can expose your posts to interested Instagram users. Finding the right Hashtags is not difficult as tools such as Icon Square and Website will help you complete this task. This tool can help you with Hashtags based on the keywords of your products and services.
Another way of reaching your target audience is by using Instagram filters.
Studies have shown that the type of filters used affects the engagements of your posts. If you want to promote your product on Instagram, make sure to find the right filter. It can play a huge role in your post likes, comments, and general engagements.
One good thing about using the right filter is that most people do not know it is important. It means that you can take advantage of this fact and stand out from your competitors or rivals.
2. Time of Posts
Making posts on Instagram is one thing; another is making sure to post at the right time. It is very important as you can reach your target audience more quickly. You might be thinking, how do I know what time is right for posting and promoting my products? Icon Square has got you covered on this again. This tool has a detailed report that helps you check for the appropriate time to post.
Icon Square uses the history of your past posts and engagements to pick the best time for you to promote your product on Instagram. You can also conduct this research yourself, but using a tool will be less stressful and more effective.
The time of posts is very crucial because it identifies the time that most of your users are active.
3. Use Instagram Influencers
If you have a product you are willing to promote to a larger audience, you have to contact other Influencers in your niche. Instagram Influencers are users with big followers and engagement. Contacting these users to feature your product in a post will effectively reach a large targeted audience. This technique is a common way of promoting your business on Instagram. However, it involves an amount of money.
To get influencers in your niche, you can use the search box in Instagram to find influencers that allow sponsored posts, featured posts, and product reviews.
For example, you have a make-up kit product that you want to sell to people; this is what you should do. Find popular Instagram users with large followers who are maybe make-up artists. Check if they allow product review, sponsored posts, or featured posts, as most influencers clearly state this on their profile. Reach out to them to ask if they can post about your product to their audience.
The cost of these services is completely dependent on the niche, several followers, and other contingencies.
4. Discounts and promotions
Making special offers and bonuses can help you rack up a few sales on Instagram. Have you ever come across some Instagram post that reads ‘5% off or 20% off for May? These are the kinds of offers that can help you promote your product on Instagram.
Making this offer in special kinds of holiday periods will make a huge difference in promoting your products on Instagram. However, make sure that your business can easily put up to the demands of these offers.
5. Increase your followers
Racking up big numbers of followers on Instagram is not done by accident. To achieve this feat requires consistency, delivering quality products, and some investments.
They are some paid promotional methods you can use to get followers on Instagram. On the other hand, you can also hire an expert social media handler to keep up with customer engagements, Instagram posts, and other relevant activities.
Now the ball is in your court, what best practices are you willing to dedicate your time to promote your product on Instagram.
The methods I have highlighted above are the best and most effective ways of promoting any business on Instagram.
One advantage is that these methods do not require a lot of money, so start trying out what works.
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